February 6, 2018

How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses

Posted by sergeystefoglo Every other year, the good people at Moz conduct a survey with one goal in mind: understand what we (SEOs) want to read […]
February 3, 2018

What Does It Mean to "Write for SEO" in 2018? – Whiteboard Friday

Posted by randfish “Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it […]
January 29, 2018

Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to […]
January 26, 2018

An Investigation Into Google’s Maccabees Update

Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and […]
January 23, 2018

Why Search Agencies Should Embrace the Adjacency of Email Marketing

Posted by davidmihm As someone who’s spent virtually his entire career in local search, I’m by no means an early proponent of email. But in my […]
January 20, 2018

Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. […]
January 17, 2018

What to Do When a New Potential SEO Client Contacts You

Posted by dohertyjf Editor’s note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; […]
January 15, 2018

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfish Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping […]
January 12, 2018

9 Predictions for SEO in 2018

Posted by randfish For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record […]
January 9, 2018

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1 The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost […]
January 6, 2018

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

Posted by randfish In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly […]
January 3, 2018

How to Optimize Your Google My Business Listing

Posted by sherrybonelli An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting […]
January 1, 2018

How to Rank in 2018: The SEO Checklist – Whiteboard Friday

Posted by randfish It’s hard enough as it is to explain to non-SEOs how to rank a webpage. In an increasingly complicated field, to do well […]
December 29, 2017

The Very Best of the Moz Blog 2017: Our Top 50 Posts

Posted by FeliciaCrawford Now, I know we technically have a few days left in 2017, but I’m ready to dive head-first into a fond, full-blown retrospective. […]
December 26, 2017

Mozzy Good Wishes to You & Yours!

Posted by FeliciaCrawford As the long holiday weekend draws to a close and we prepare to welcome a brand-new year, we at Moz just want to […]
December 23, 2017

3 Creative Ways to Give Your Content Efforts a Boost – Whiteboard Friday

Posted by randfish We know that content is our doorway to earning countless SEO benefits for our sites. Admittedly, though, it’s too easy to get stuck […]
December 21, 2017

Followerwonk Is Moving On to a New, Loving Home

Posted by adamf We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a […]
December 18, 2017

Image Link Building – Whiteboard Friday

Posted by BritneyMuller Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance […]
December 15, 2017

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-Pete On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz […]
December 12, 2017

Not-Actually-the-Best Local SEO Practices

Posted by MiriamEllis It’s never fun being the bearer of bad news. You’re on the phone with an amazing prospect. Let’s say it’s a growing appliance […]
December 9, 2017

What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

Posted by randfish Snippets and meta descriptions have brand-new character limits, and it’s a big change for Google and SEOs alike. Learn about what’s new, when […]
December 6, 2017

Our Readership: Results of the 2017 Moz Blog Reader Survey

Posted by Trevor-Klein This blog is for all of you. In a notoriously opaque and confusing industry that’s prone to frequent changes, we see immense benefit […]
December 4, 2017

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity […]
December 1, 2017

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions. The first is that it’s caused almost exclusively by […]
November 28, 2017

How to Write Marketing Case Studies That Convert

Posted by kerryjones In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn […]