Posted by jmodjeska
Today I’m proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention it’s lightning-fast? To get started, visit the keyword rankings page in any of your campaigns or test drive Moz Pro with a free trial today.
The major value of today’s release is that it enables customers to visualize their campaign’s entire rankings history. This is thanks to an ongoing effort to completely overhaul our data assembly architecture. I’m excited about today’s release because it lets loose the first phase of this overhaul initiative, and marks the end of the 12-cycle limitation in our rankings reports.
As of today, timeframe selection has no bounds. You can report on rankings data with start and end dates anywhere in the life of your campaign, up to and including the entire campaign’s history, even on campaigns with long histories and lots of keywords. Your full rankings histories have been liberated.
In addition to unlimited rankings history, we’re giving users the freedom to compare rankings, search visibility, engine performance, and competitive metrics within customizable timeframes. We want our users’ reporting needs to drive the application, and not vice-versa. Here are some other features available as of today:
These new features are built on an entirely new architecture. We’ve been running the new and old systems in full parallel mode for about two months now to ensure everything was ready to switch over. This has also given us the opportunity to measure some key performance improvements:
Keyword rankings data is a core component of the Moz Pro suite of tools. We gather localized and national data on millions of keywords each day across hundreds of search engine locales so that our customers can analyze their SEO keyword performance. Moz Pro users spend the bulk of their time in the Rankings section, where we present metrics that include mobile and desktop keyword rankings, historical SERP analysis, local and national keywords, search visibility scores, and competitive metrics.
We store deep historical rankings data going back to the moment of a campaign’s creation. While this information has always been accessible via historical rankings CSV downloads, we’ve been aware for some time that this is frustrating and this data would be much more useful in the UI. What held us back was our architecture. If you’re interested in the technical challenges and how we overcame them to deliver these new features, I offer a detailed explanation on our Developer Blog, covering the project background and architecture that makes all of this possible.
We plan to round out our rankings overhaul project with backend and UI updates to the Analyze a Keyword page. We’ll also speed up Page Optimization, at which point the entire corpus of ranking-related data will be on our new platform.
Ultimately, all of our numerous datasets, including crawl and links, will be assembled and stored on the new architecture, unlocking new features and delivering data faster as we go. We’ll continue to be agile and iterative, progressively releasing updates as soon as they’re ready.
To experience the new features in the rankings section, visit your ranking report in any Moz Pro campaign. If you’re not already a Moz Pro subscriber, why not take a free trial and see how our software can help you do better marketing? As always, we would love to hear your feedback below.
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