July 12, 2016

The Search Marketer’s Guide to ItemRef & ItemID

Posted by Mike_Arnesen Structured data has never been more important than it is today. We’ll talk about why briefly below, but that’s not what this post […]
July 9, 2016

Managing the Tensions & Tradeoffs Between UX & SEO – Whiteboard Friday

Posted by randfish We don’t live in a world where we have the luxury of thinking about just user experience or just SEO. The two share […]
July 6, 2016

A 9-Part Client Management Manifesto Your Agency Should Steal

Posted by brianspatterson This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
July 4, 2016

How to Tie Marketing Metrics to the Data that Boards, CxOs, and Investors Really Care About – Whiteboard Friday

Posted by randfish SEOs and executives speak different languages. It’s a simple fact, but it’s one that often acts as a blocker for getting your ideas […]
July 1, 2016

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

Posted by SimonPenson [Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights […]
June 28, 2016

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

Posted by Cyrus-Shepard [Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it […]
June 25, 2016

Long Tail SEO: When & How to Target Low-Volume Keywords – Whiteboard Friday

Posted by randfish The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to […]
June 22, 2016

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

Posted by Daniel_Marks [Estimated read time: 6 minutes] This was one of the first television commercials to ever air: Talking to the camera on a mic […]
June 20, 2016

Why Listing Accuracy is Important – Whiteboard Friday

Posted by George-Freitag Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can either help grow your […]
June 17, 2016

"A Complete Failure": What Tech Businesses Can Learn from a Sports Blog’s Scandal

Posted by RuthBurrReedy [Estimated read time: 16 minutes] On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel […]
June 14, 2016

Are Coworking Offices Eligible for Google My Business Listings?

Posted by MiriamEllis [Estimated read time: 7 minutes] Coworking office spaces have existed for more than a decade around the globe, and I consider it a […]
June 11, 2016

What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday

Posted by randfish Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that […]
June 8, 2016

Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

Posted by Bill.Sebald There’s no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up […]
June 6, 2016

SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday

Posted by randfish [Estimated read time: 13 minutes] Success isn’t an overnight phenomenon when it comes to SEO, but with the right process and a dose […]
June 3, 2016

​Take the Stage: MozCon 2016 Community Speaker Pitches are Open

Posted by EricaMcGillivray [Estimated read time: 3 minutes] Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community […]
May 31, 2016

Title Tag Length Guidelines: 2016 Edition

Posted by Dr-Pete For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from […]
May 28, 2016

How to Research the Path to Customer Purchase – Whiteboard Friday

Posted by randfish Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and […]
May 25, 2016

5 Actionable Talks from Conversion Experts

Posted by christinew603 As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is […]
May 23, 2016

All About App Search: Indexing, Ranking Factors, Universal Links, and More – Whiteboard Friday

Posted by Tom-Anthony App search is growing and changing, and there’s more opportunity than ever to both draw customers in at the top of the funnel […]
May 20, 2016

Building Brand Value & Customer Loyalty: Videos from MozTalk in Philly

Posted by Danielle_Launders [Estimated read time: 3 minutes] In April, we hopped on a plane to go visit our friends in the City of Brotherly Love […]
May 17, 2016

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

Posted by Aleyda [Estimated read time: 9 minutes] I know you would never change a URL without identifying where to 301-redirect it and making sure that […]
May 14, 2016

On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

Posted by randfish On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than […]
May 11, 2016

Moz Local: Fixing the Accuracy Pain Point

Posted by dudleycarr [Estimated read time: 3 minutes] At the end of last year, we launched Moz Local Insights, and then I read this comment on […]
May 9, 2016

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords – Whiteboard Friday

Posted by randfish Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a […]
May 6, 2016

How Voice Search Will Change Digital Marketing — For the Better

Posted by purna_v [Estimated read time: 13 minutes] Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how […]
August 30, 2017

Building a Community of Advocates Through Smart Content

Posted by Michelle_LeBlanc From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve […]
August 28, 2017

How to Determine if a Page is "Low Quality" in Google’s Eyes – Whiteboard Friday

Posted by randfish What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages […]
August 25, 2017

The Voice Playbook – Building a Marketing Plan for the Next Era in Computing

Posted by SimonPenson Preface This post serves a dual purpose: it’s a practical guide to the realities of preparing for voice right now, but equally it’s […]
August 22, 2017

How to Perform a Basic Local Business Competitive Audit

Posted by MiriamEllis “Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in […]