October 4, 2016

SEO Trek: The Search for Google RankBrain* [New Data]

Posted by larry.kim Rand Fishkin posted another brilliant Whiteboard Friday last week on the topic of optimizing for RankBrain. In it, he explained how RankBrain helps […]
October 1, 2016

Optimizing for RankBrain… Should We Do It? (Is It Even Possible?) – Whiteboard Friday

Posted by randfish If you’ve been stressing over how to optimize your SEO for RankBrain, there’s good news: you can’t. Not in the traditional sense of […]
September 28, 2016

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Posted by sergeystefoglo Content marketing has been discussed and researched more in the last 5 years than ever before. Source: Google Trends There are various kinds […]
September 26, 2016

Penguin 4.0: Was It Worth the Wait?

Posted by Dr-Pete For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we […]
September 23, 2016

How to Fix Crawl Errors in Google Search Console

Posted by Joe.Robison A lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. […]
September 20, 2016

Should You Implement That New Google Feature?

Posted by dohertyjf I remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. […]
September 17, 2016

How To Support Data with Real-Life Interviews – Whiteboard Friday

Posted by rcancino With all the data that today’s marketers can access, there’s often still no substitute for the quality of information you can get from […]
September 14, 2016

Here’s How to Generate and Insert Rel Canonical with Google Tag Manager

Posted by luciamarin This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
September 12, 2016

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted by randfish The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the […]
September 9, 2016

Why Content Marketing’s Future Depends on Shorter Content and Less Content

Posted by ronell-smith Steve Rayson’s latest BuzzSumo article is provocative, interesting and well-written. But I do hope he’s wrong when he says the future will be […]
September 6, 2016

What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think)

Posted by larry.kim One of the biggest areas of speculation, contention, and confusion within the SEO universe over the past six years or so has been […]
September 3, 2016

Why It’s a Bad Idea to Only Create Content for Your Specific Target Audience – Whiteboard Friday

Posted by randfish Knowing what content to create is one of a marketer’s most difficult jobs. It’s all too easy to imagine your target audience and […]
August 31, 2016

Get Your Seattle Exploration on at MozCon 2016!

Posted by EricaMcGillivray MozCon is fast approaching us! On September 12-14—just two weeks away—1,400 online marketers will descend on Seattle, ready to learn about SEO, content, […]
August 29, 2016

Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying […]
August 26, 2016

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Posted by Dr-Pete From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning […]
August 23, 2016

Google’s Future is in the Cards

Posted by Dr-Pete Google is constantly testing new design elements, but over the past few months they’ve been testing a change that, while it might seem […]
August 20, 2016

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday

Posted by randfish When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s […]
August 17, 2016

Moz is Doubling Down on Search

Posted by SarahBird Hi Moz community, We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening […]
August 15, 2016

How to Build a Killer Content → Keyword Map for SEO – Whiteboard Friday

Posted by randfish You’ve got content on your site that doesn’t intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize […]
August 12, 2016

Here’s How to Use Your Daily Habits For Writing Better Content in Less Time

Posted by Lesley_Vos This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
August 9, 2016

10 CRO Truth Bombs That Will Change the Way You Think

Posted by larry.kim Conversion rate optimization (CRO) has been around since the beginning of the web. Historically, a lot of the time and attention has been […]
August 6, 2016

Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? – Whiteboard Friday

Posted by randfish What’s more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be […]
August 3, 2016

Google’s Rolling Out AMP to the Main SERPs – Are You Prepared?

Posted by jenstar Are you ready for AMP? Ready or not, it’s coming to Google search results, and it’s arriving in a big way. Google has […]
August 1, 2016

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday

Posted by randfish Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some […]
July 29, 2016

Case Study: How We Created Controversial Content That Earned Hundreds of Links

Posted by KelseyLibert Content marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up […]
July 28, 2017

The Lazy Writer’s Guide to 30-Minute Keyword Research

Posted by BritneyMuller You, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can […]
July 25, 2017

A Beginner’s Guide to Marketing Automation

Posted by Angela_Petteys To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get […]
July 22, 2017

Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" – Whiteboard Friday

Posted by randfish Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea […]
July 19, 2017

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and […]