June 2, 2015

Misuses of 4 Google Analytics Metrics Debunked

Posted by Tom.Capper In this post I’ll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they […]
May 31, 2015

Is Brand a Google Ranking Factor? – Whiteboard Friday

Posted by randfish A frequently asked question in the SEO world is whether or not branding plays a part in Google’s ranking algorithm. There’s a short […]
May 28, 2015

Moz Local Dashboard Updates

Posted by NoamC Today, we’re excited to announce some new features and changes to the Moz Local dashboard. We’ve updated your dashboard to make it easier […]
May 25, 2015

Why Good Unique Content Needs to Die – Whiteboard Friday

Posted by randfish We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear […]
May 22, 2015

Has Google Gone Too Far with the Bias Toward Its Own Content?

Posted by ajfried This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
May 22, 2015

The Long Click and the Quality of Search Success

Posted by billslawski “On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best […]
May 22, 2015

Your Daily SEO Fix

Posted by Trevor-Klein We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if […]
May 19, 2015

The Web Developer’s SEO Cheat Sheet 3.0

Posted by Cyrus-Shepard Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the […]
May 16, 2015

How to Combat 5 of the SEO World’s Most Infuriating Problems – Whiteboard Friday

Posted by randfish These days, most of us have learned that spammy techniques aren’t the way to go, and we have a solid sense for the […]
May 14, 2015

Inverse Document Frequency and the Importance of Uniqueness

Posted by EricEnge In my last column, I wrote about how to use term frequency analysis in evaluating your content vs. the competition’s. Term frequency (TF) […]
May 11, 2015

Should I Rebrand and Redirect My Site? Should I Consolidate Multiple Sites/Brands? – Whiteboard Friday

Posted by randfish Making changes to your brand is a huge step, and while it’s sometimes the best path forward, it isn’t one to be taken […]
May 8, 2015

​We Want Your Stories: Accepting MozCon Ignite Pitches

Posted by EricaMcGillivray We’re thrilled to announce the addition of a networking and Ignite-style event for attendees on Tuesday night at MozCon. For years, you’ve asked […]
May 5, 2015

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. […]
May 2, 2015

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfish Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. […]
April 30, 2015

An Introduction to Schema.org Markup for Emails

Posted by kristihines If you are a Gmail user, you have likely received some emails that stand out from the rest with a call to action […]
April 27, 2015

Extract SEO Value from SERPs with Knowledge Graph and Answer Boxes – Whiteboard Friday

Posted by randfish Many SEOs are frustrated by the ever-expanding repertoire of answer boxes and results from the Knowledge Graph on Google’s SERPs. One thing we […]
April 24, 2015

2 Days After Mobilegeddon: How Far Did the Sky Fall?

Posted by Dr-Pete Even clinging to the once towering bridge, the only thing Kayce could see was desert. Yesterday, San Francisco hummed with life, but now […]
April 21, 2015

The Nifty Guide to Local Content Strategy and Marketing

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The […]
April 19, 2015

How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences – Whiteboard Friday

Posted by randfish Given Google’s recent changes to SERPs and their April 21 mobile deadline, does SEO still come first? In today’s Whiteboard Friday, Rand walks […]
April 16, 2015

Using Term Frequency Analysis to Measure Your Content Quality

Posted by EricEnge It’s time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about […]
April 13, 2015

Elements of Personalization & How to Perform Better in Personalized Search – Whiteboard Friday

Posted by randfish From information about your location and device to searches you’ve performed in the past, Google now has a great deal of information it […]
April 10, 2015

The Incredible Shrinking SERP – 2015 Edition

Posted by Dr-Pete In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google’s  7-result SERP. Around the middle of […]
April 10, 2015

The Incredible Shrinking SERP – 2015 Edition

Posted by Dr-Pete In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google’s  7-result SERP. Around the middle of […]
April 7, 2015

Check Your Local Business Listings in the UK

Posted by David-Mihm One of the most consistent refrains from the Moz community as we’ve released features over the last two years has been the desire […]
April 4, 2015

Understanding and Applying Moz’s Spam Score Metric – Whiteboard Friday

Posted by randfish This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the […]
May 8, 2017

7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

Posted by Cyrus-Shepard You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the […]
May 5, 2017

If You’re Attending MozCon 2017, You Should Definitely Pitch to be an Ignite Speaker

Posted by ronell-smith Are you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story […]
May 2, 2017

The Homepage is Dead: A Story of Website Personalization

Posted by cara.harshman In 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking […]
April 29, 2017

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Posted by randfish Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how […]