August 11, 2015

Moz Ranking Factors Preview

Posted by EricEnge How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine […]
August 8, 2015

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday

Posted by randfish There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of […]
August 5, 2015

A Practical Guide to Content and Its Metrics

Posted by gfiorelli1 A small disclaimer: Before you start reading, I want to say that I am not an analytics expert per se, but a strategic […]
August 3, 2015

​​Measure Your Mobile Rankings and Search Visibility in Moz Analytics

Posted by jon.white We have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and […]
July 31, 2015

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

Posted by randfish A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In […]
July 28, 2015

​The 2015 Online Marketing Industry Survey

Posted by Dr-Pete It’s been another wild year in search marketing. Mobilegeddon crushed our Twitter streams, but not our dreams, and Matt Cutts stepped out of […]
July 25, 2015

Pinpoint vs. Floodlight Content and Keyword Research Strategies – Whiteboard Friday

Posted by randfish When we’re doing keyword research and targeting, we have a choice to make: Are we targeting broader keywords with multiple potential searcher intents, […]
July 23, 2015

Raising the Bar: A Publishing Volume Experiment on the Moz Blog

Posted by Trevor-Klein Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, […]
July 20, 2015

Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday

Posted by randfish When should you disallow search engines in your robots.txt file, and when should you use meta robots tags in a page header? What […]
July 17, 2015

Case Study: How I Turned Autocomplete Ideas into Traffic & Ranking Results with Only 5 Hours of Effort

Posted by jamiejpress This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
July 14, 2015

A Vision for Brand Engagement Online, or "The Goal"

Posted by EricEnge Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an […]
July 11, 2015

UX, Content Quality, and SEO – Whiteboard Friday

Posted by EricEnge Editor’s note: Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out […]
July 9, 2015

8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

Posted by Alan_Coleman The trick most content marketers are missing Creating great content is the first half of success in content marketing. Getting quality content read […]
July 6, 2015

5 Actionable Analytics Reports for Internal Site Search

Posted by ryanwashere This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
July 3, 2015

Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume – Whiteboard Friday

Posted by randfish A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to […]
June 30, 2015

Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback […]
June 27, 2015

How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

Posted by randfish A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard […]
June 24, 2015

What to See, Do, and More at MozCon 2015 in Seattle

Posted by EricaMcGillivray One of our favorite things about MozCon is introducing all of you to Seattle. We love our city, and besides three days of […]
June 22, 2015

The Alleged $7.5 Billion Fraud in Online Advertising

Posted by SamuelScott “This is the biggest advertising story of the decade, and it’s being buried.” So wrote Ad Contrarian Bob Hoffman, the retired CEO and […]
June 19, 2015

The Colossus Update: Waking The Giant

Posted by Dr-Pete Yesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather looked like […]
June 16, 2015

Can You Rank in Google Without Links? New Data Says Slim Chance

Posted by Cyrus-Shepard For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you […]
June 14, 2015

Why We Can’t Do Keyword Research Like It’s 2010 – Whiteboard Friday

Posted by randfish Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times […]
June 11, 2015

5 Spreadsheet Tips for Manual Link Audits

Posted by MarieHaynes Link auditing is the part of my job that I love the most. I have audited a LOT of links over the last […]
June 8, 2015

Your Daily SEO Fix: Week 3

Posted by Trevor-Klein Welcome to the third installment of our short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. […]
June 5, 2015

Should I Use Relative or Absolute URLs? – Whiteboard Friday

Posted by RuthBurrReedy It was once commonplace for developers to code relative URLs into a site. There are a number of reasons why that might not […]
May 19, 2017

Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]

Posted by jocameron Reporting can be the height of tedium. You spend your time making those reports, your client may (or may not) spend their time […]
May 16, 2017

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

Posted by JoyHawkins Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is […]
May 13, 2017

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday

Posted by randfish When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s […]
May 10, 2017

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by ronell-smith Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create […]