October 6, 2015

Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?

Posted by randfish It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the […]
October 3, 2015

Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won’t Work – Whiteboard Friday

Posted by randfish A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one […]
October 1, 2015

Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success

Posted by ronell-smith In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he’d […]
September 28, 2015

How to Hack the Amplification Process – Whiteboard Friday

Posted by randfish Last month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a […]
September 25, 2015

Announcing the 2015 Local Search Ranking Factors Results

Posted by David-Mihm As we head into the thick of fall conference season, I’m happy to announce that the results of the 2015 Local Search Ranking […]
September 22, 2015

Google Glossary: Revenge of Mega-SERP

Posted by Dr-Pete The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we’ve […]
September 19, 2015

Remembering Dana Lookadoo

Posted by jennita Today we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. She passed […]
September 17, 2015

​Announcing MozCon Local 2016!

Posted by EricaMcGillivray Looking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With […]
September 14, 2015

The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings – Whiteboard Friday

Posted by randfish Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In […]
September 11, 2015

Case Study: Can You Fake Blog Post Freshness?

Posted by anthonydnelson This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
September 8, 2015

Content, Shares, and Links: Insights from Analyzing 1 Million Articles

Posted by Steve_Rayson This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the […]
September 5, 2015

Clean Your Site’s Cruft Before It Causes Rankings Problems – Whiteboard Friday

Posted by randfish We all have it. The cruft. The low-quality, or even duplicate-content pages on our sites that we just haven’t had time to find […]
September 2, 2015

A Beginner’s Guide to Google Search Console

Posted by Angela_Petteys This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. […]
August 31, 2015

How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday

Posted by randfish Step 1: Create 10x content. Step 2: ??? Step 3: Massive flood of traffic. There’s a bigger gap in step 2 than many […]
August 28, 2015

Moz’s Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

Posted by randfish Today, it’s my pleasure to announce some exciting news. First, if you haven’t already seen it via his blog post, I’m thrilled to […]
August 25, 2015

The True Cost of Local Business Directories

Posted by kristihines If you’re a local business owner, you’ve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, […]
August 22, 2015

How Much Keyword Repetition is Optimal – Whiteboard Friday

Posted by randfish With all the advancements search engines have made, a lot of folks in the SEO world are circling back to a fundamental question: […]
August 19, 2015

The New Snack Pack: Where Users are Clicking & How You Can Win

Posted by Casey_Meraz Last week I wrote a post about the new Snack Pack, where three local results have become the new standard, and explored where […]
August 17, 2015

The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive

Posted by Cyrus-Shepard Recently, Moz announced the results of our biennial Ranking Factors study. Today, we’d like to explore one of the most vital elements of […]
August 14, 2015

Why No One Pays Attention to Your Marketing – Whiteboard Friday

Posted by randfish Ever mass-deleted a bunch of impersonal emails from your inbox? Brand fatigue is a real threat to your marketing strategy. In today’s Whiteboard […]
August 11, 2015

Moz Ranking Factors Preview

Posted by EricEnge How do the SERPs for commercial queries vary from the treatment of informational queries? Moz is about to publish its new Search Engine […]
August 8, 2015

Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking – Whiteboard Friday

Posted by randfish There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of […]
August 5, 2015

A Practical Guide to Content and Its Metrics

Posted by gfiorelli1 A small disclaimer: Before you start reading, I want to say that I am not an analytics expert per se, but a strategic […]
August 3, 2015

​​Measure Your Mobile Rankings and Search Visibility in Moz Analytics

Posted by jon.white We have launched a couple of new things in Moz Pro that we are excited to share with you all: Mobile Rankings and […]
July 31, 2015

The Linkbait Bump: How Viral Content Creates Long-Term Lift in Organic Traffic – Whiteboard Friday

Posted by randfish A single fantastic (or “10x”) piece of content can lift a site’s traffic curves long beyond the popularity of that one piece. In […]
July 17, 2017

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Posted by randfish If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand […]
July 14, 2017

Moz Transitions: Rand to Step Away from Operations and into Advisory Role in Early 2018

Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to […]
July 11, 2017

This Is What They Search For: The Most Popular US Industries & Traffic Shares

Posted by Alex-T After storing this idea in mothballs for quite a while, I finally decided to conduct an analytical study that would breakdown the most […]
July 8, 2017

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand […]